NAY as is the largest specialist electronics retailer in the Slovak Republic, with a market share of around 25%. It has been operating on the market since the early 1990s. The company was founded by Peter Zálešák and Ján Tomáš, who are still the owners of the company today. Its history is particularly interesting from the perspective that it did not have a developed market legacy to draw on when it was founded. As such, it played a major role in creating today's retail landscape, not only in Slovakia, but in the entire Central European region.